NYU students began their semester by researching the various ways that “FOX is football”
by understanding the college football, UFL and NFL audiences. The winning team pitched McDonald’s brand activations year-round that highlighted McDonald’s menu items integrated into FOX Sports’ branded programming, production and technology capabilities. Additionally, FOX Sports University NYU alum and current FOX Brand Partnerships manager, Jarrell Canty, imparted wisdom to students in the program he graduated from, seeing the FOX Sports University experience come full circle.