FOX Sports University and University of Missouri partnered again this spring to provide students a real-world learning opportunity. Students were challenged to create a campaign focused on how FOX Sports Digital could offer unique experiences and touch points to further immerse fans into the Super Bowl experience. They were also tasked to conceptualize platforms for fans to engage pre, during, and post Super Bowl with FOX Sports Digital.
PROFESSOR
Scott Fuenfhausen
Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and ...See More