Spring 2014
University of Missouri

In the spring of 2014, FOX Sports U students at The University of Missouri students were challenged to create a unique 360-degree branding campaign for FOX Sports Midwest through revamping #TeamSTL, which was a digital campaign already in circulation. The St. Louis Cardinals created #TeamSTL in conjunction with the St. Louis Blues and the St. Louis Rams in 2013. The hashtag is meant to showcase the support and respect each St. Louis team has for one another. Mizzou students focused on bringing the trend to life beyond social media.

In the Spring of 2014, Mizzou students accepted the challenge of growing the #TEAMSTL brand that was founded by all three St. Louis Teams (Cardinals, Rams, and Blues). Check out a behind-the-scenes look into their work!


Scott Fuenfhausen

Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and Chicago ...See More