Spring 2013
University of Missouri

FOX Sports U students at the University of Missouri’s School of Journalism were challenged to create a comprehensive marketing campaign for FOX Sports’ soccer coverage and telecasts of the FIFA World Cup. The main application of this campaign revolved around the 2015 Women’s Cup in Canada. Students focused on how to engage fans and enhance enthusiasm for soccer among viewers while emphasizing FOX Sports as the new home of the World Cup.

Even though they were born after its debut, Team "Bravo Charlie" appreciates John Hughes classic, The Breakfast Club.


Scott Fuenfhausen

Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and Chicago ...See More