FOX Sports U students at the University of Missouri’s School of Journalism were challenged to create a comprehensive marketing campaign for FOX Sports’ soccer coverage and telecasts of the FIFA World Cup. The main application of this campaign revolved around the 2015 Women’s Cup in Canada. Students focused on how to engage fans and enhance enthusiasm for soccer among viewers while emphasizing FOX Sports as the new home of the World Cup.
Even though they were born after its debut, Team "Bravo Charlie" appreciates John Hughes classic, The Breakfast Club.
PROFESSOR
Scott Fuenfhausen
Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and ...See More
WINNERS
Ben Schwenker
FOX Sports U - Class of 2013
University of Missouri
Colleen Maag
FOX Sports U - Class of 2013
University of Missouri
Vincent Tacchi
FOX Sports U - Class of 2013
University of Missouri
Marcelle Marsh
FOX Sports U - Class of 2013
University of Missouri
William Lynch
FOX Sports U - Class of 2013
University of Missouri
