Spring 2012
University of Missouri

FOX Sports U students at the University of Missouri’s School of Journalism were tasked with developing marketing campaigns for the St. Louis Blues’ hockey telecasts on FOX Sports Midwest. A secondary, but integrated goal included to enhance the enthusiasm for Blues hockey among St. Louis, Missouri and Illinois sports fans.


Scott Fuenfhausen

Scott Fuenfhausen, BJ ’86, is an instructor for AdZou, the strategic communication capstone course. Before coming to Columbia, Fuenfhausen worked in advertising on the client side for a Fortune 500 business-to-business company in St. Louis. After five years, Fuenfhausen moved into the agency side of the industry and worked in account services for advertising agencies in St. Louis and Chicago ...See More