Spring 2020
University of Minnesota

FOX Sports University brought together the Big Ten Network and students from the University of Minnesota to support them in developing a creative marketing campaign for Big Ten Hockey during the 2021-2022 season. After students researched the Big Ten Network and hockey viewership, they were challenged to produce a strategy encompassing on-air and off-air production, as well as @bigtennetwork social media content and sponsorship opportunities. Their projects strived to increase fan awareness, engagement, and overall viewership for Big Ten Network Hockey. 


Mark Jenson

Mark Jenson joined the Hubbard School of Journalism and Mass Communication faculty at the University of Minnesota after 35 years in the ad agency business in Chicago and Minneapolis. He has helped provide strategic leadership on brand building efforts for an all-star list of companies like Andersen Windows, ConAgra, General Mills, HealthPartners, Land O’ Lakes, Kraft, Medtronic, Pillsbury ...See More