Fall 2016
University of Maryland

As a part of a multi-school competition, students at University of Maryland Robert H. Smith School of Business were challenged to research further into the College Football fan, and develop a strategy that will increase awareness for College Football on FOX and FS1 for the 2017 season.



Derrick Heggans is an Assistant Professor of the Robert H. Smith School of Business at the University of Maryland, serving as the Faculty Champion for the Sports Management Fellows Program and Faculty Director for the Maryland Sports Business Academy.Heggans also serves as theFounder and CEO of Team Turnaround, an organization supporting President Obama’s “My Brother’s Keeper ...See More