Fall 2014
Marquette University

FOX Sports University and Marquette’s Diederich College of Communications partnered together for the first time this fall. Students worked with FOX Sports Wisconsin and the Milwaukee Bucks to create promotional campaigns that focused on increasing excitement, awareness, and viewership for the Bucks’ 2015 season.


Dr. James Pokrywczynski

Dr. James Pokrywczynski is an Associate Professor in the Diederich College of Communication at Marquette University. He teaches courses in advertising, planning and research.  He has published research articles in the Journal of Advertising Research, Journalism and Mass Communication Quarterly and Newspaper Research Journal as well as trade publications such as Sports Business Journal on ...See More