Fall 2015
Howard University

Howard University were challenged by the FOX Sports U team to develop a 360-degree branding strategy for NBA Basketball on FOX Sports. The goal was to create buzz, excitement, and awareness around the upcoming NBA season, and drive tune-in on FOX Sports.


Sheryl Johnson-Ross is an Associate Professor and Strategic Communication Sequence Coordinator in the Department of Strategic, Legal and Management Communication at Howard University. She teaches advertising, research and other related media courses and has an eclectic background as an advertising practitioner with over 25 years of experience. She began her career in radio in the ...See More