Students at Xavier University were challenged to develop an integrated marketing campaign that is comprehensive, easy to understand and impactful that the Big East and Fox Sports can utilize to encourage mental wellness within athletics.
Students at Xavier University were challenged to develop an integrated marketing campaign that is comprehensive, easy to understand and impactful that the Big East and Fox Sports can utilize to encourage mental wellness within athletics.
Wendy Maxian teaches public relations, advertising and writing as an associate professor of communication arts at Xavier University. She also directs the Emotion, Communication and Psychophysiology (ECoP) Lab. Her research highlights the reported and psychophysiological emotional responses individuals have to media devices and content, and, in particular, to brand logos. Wendy earned her ...See More
Douglas J. Olberding is an associate professor of sport management at Xavier University in Cincinnati, Ohio, and chair of Xavier’s Department of Sport Studies. He received his doctoral degree in sport management from the University of Kentucky in 1999, and a Master’s Degree in political science in 1990 from Ohio University. His most recent published works include a sport-tourism ...See More