Fall 2019
University of North Carolina

Public Relations Campaigns students at UNC were challenged to develop an over-arching messaging strategy for on-air, social and digital media that FOX Sports and the MLB can utilize to enhance their existing partnership and raise awareness for joint sustainability efforts.


Livis Freeman

Livis Freeman graduated from UNC-Chapel Hill in 1999 with a Degree in Psychology. Livis started a Public and Community Relations company called 4ourFans, Inc. in 2001 to help professional athletes create their charitable identities, improve their image/marketability and give back to their communities and fans. In his 15 years of operating 4ourFans, Livis has worked with sports starts such as ...See More