Fall 2018
University of Michigan

Social Media Marketing students at the University of Michigan were tasked by the FOX Sports Brand Partnership team to develop creative ideas that bring brands to life through activations, digital media, and social tactics surrounding the 2019 MLB Jewel Events and the FIFA Women’s World Cup.



Marcus Collins is a culturally curious thinker with an academic insight into the cognitive drivers that impact consumer behavior. He serves as the SVP of Social Engagement at Doner, a full-serve advertising agency, and is a recipient of Advertising Age’s 2016 40 Under 40. Previously, he led the Social Engagement practice across the New York advertising agency, Translation, leveraging the ...See More