Fall 2018
University of North Carolina

Public Relations Campaigns students at UNC were challenged by FOX Sports South to develop a year-round strategy for the network’s Instagram account that extends beyond sports and engages the Gen Z and Millennial fan bases.



Livis Freeman graduated from UNC-Chapel Hill in 1999 with a Degree in Psychology. Livis started a Public and Community Relations company called 4ourFans, Inc. in 2001 to help professional athletes create their charitable identities, improve their image/marketability and give back to their communities and fans. In his 15 years of operating 4ourFans, Livis has worked with sports starts such as ...See More