Fall 2018
Auburn University

Sports marketing students at Auburn were challenged by FOX Sports College Properties to research further into multi-generational AU fans and their methods of social engagement.



Brian L. Bourdeau, PhD, is an Associate Professor of Marketing at Auburn University. His research interests include services marketing, sustainability, and survey research methodologies. He has consulted for numerous companies and associations including, the South Atlantic Professional Baseball League, the Florida Sports Foundation, the Professional Golfer’s Association, and Millsport ...See More