Fall 2017
Northwestern University

Medill School of Journalism students were the first to integrate National Geographic into the FOX Sports U program. Students were tasked with pitching strategies for bringing National Geographic’s CHASING GENIUS to campuses nationwide.


Marty Kohr

Marty began teaching at Medill IMC program in 2008 after a 34-year career in integrated marketing communications at DDB, Y&R, Hal Riney and Leo Burnett on brands that include Budweiser (“Whassup!”), The Chicago Tribune, Heinz and Kellogg. He teaches persuasive messaging and entertainment marketing courses for undergraduate and graduate IMC students. Marty is also part of the Medill ...See More