Fall 2017
University of North Carolina

Advertising Creative students at the Journalism School at UNC were challenged by FOX Sports Brand Activation Team to generate creative ideas that bring brands to life through branded content, digital media, and social media tactics surrounding FOX Sports Programming.


Dana McMahan

Dana McMahan joined the school’s faculty July 1, 2008. Prior to coming to the school, McMahan developed and launched her own company, specializing in products for women and children. The Laughing Turtle, Inc. currently operates in North Carolina and Virginia locations and includes retail, wholesale, and internet ventures. She formed her company after more than a decade as an advertising and ...See More