Sports Management students at the Robert H. Smith School of Business, were challenged by the Big Ten & FOX Sports to generate a comprehensive marketing campaign for the 2018 Gavitt Games on FS1, specifically targeting Big Ten fans.
PROFESSOR
Derrick Heggans
Derrick Heggans is an Assistant Professor of the Robert H. Smith School of Business at the University of Maryland, serving as the Faculty Champion for the Sports Management Fellows Program and Faculty Director for the Maryland Sports Business Academy.Heggans also serves as theFounder and CEO of Team Turnaround, an organization supporting President Obama’s “My Brother’s Keeper ...See More