Fall 2017
Marquette University

Communications Students were tasked with developing a comprehensive marketing campaign for the 2018 Gavitt Games on FS1, specifically targeting Big East fans.


Dr. James Pokrywczynski

Dr. James Pokrywczynski is an Associate Professor in the Diederich College of Communication at Marquette University. He teaches courses in advertising, planning and research.  He has published research articles in the Journal of Advertising Research, Journalism and Mass Communication Quarterly and Newspaper Research Journal as well as trade publications such as Sports Business Journal on ...See More