Baylor’s Sports Sponsorship and Sales students were challenged by FOX Sports Southwest to establish a campaign that creatively tells the story of the new era of Baylor Athletics.
PROFESSOR
Kirk Wakefield
Kirk Wakefield, Edwin W. Streetman Professor of Retail Marketing. As Executive Director of the Sports & Entertainment academic programs at Baylor University, Kirk established the industry-leading Baylor S3 Report (www.baylors3.com), the Sports Sponsorship & Sales (S3) program, ...See More