Fall 2017
Baylor University

Baylor’s Sports Sponsorship and Sales students were challenged by FOX Sports Southwest to establish a campaign that creatively tells the story of the new era of Baylor Athletics.


Kirk Wakefield

Kirk Wakefield, Edwin W. Streetman Professor of Retail Marketing. As Executive Director of the Sports & Entertainment academic programs at Baylor University, Kirk established the industry-leading Baylor S3 Report (www.baylors3.com), the Sports Sponsorship & Sales (S3) program, ...See More