Wendy Maxian teaches public relations, advertising and writing as an associate professor of communication arts at Xavier University. She also directs the Emotion, Communication and Psychophysiology (ECoP) Lab. Her research highlights the reported and psychophysiological emotional responses individuals have to media devices and content, and, in particular, to brand logos. Wendy earned her ...See More

Douglas J. Olberding is an associate professor of sport management at Xavier University in Cincinnati, Ohio, and chair of Xavier’s Department of Sport Studies. He received his doctoral degree in sport management from the University of Kentucky in 1999, and a Master’s Degree in political science in 1990 from Ohio University.  His most recent published works include a ...See More

Clinton B Schertzer, Ph.D., is an associate professor of Marketing at Xavier University. He has been on the faculty of Xavier University for over 20 years teaching graduate business courses and seminars in the areas of marketing research, consumer behavior and strategic marketing planning. His experience spans a broad spectrum of industries including service, retail, industrial, health care and ...See More