Marketing students at California State University, Northridge were challenged to research and develop a strategy that FOX Sports can utilize to promote FS1 and its studio show programming to sports fans.
PROFESSOR
KRISTEN WALKER
Kristen Walker is an Associate Professor in the Department of Marketing at California State University Northridge. Her research interests include interactive marketing, social media, retail environments, brand preference, Big Data, and Internet privacy. She is currently working on projects dealing with social networking sites and consumer privacy/protection and regularly uses client projects ...See More
