Fall 2013
California State University, Northridge

FOX Deportes challenged Internet Marketing students at California State University, Northridge to build a campaign around Golden Boy Boxing while targeting the 18 – 35 (Spanish/Bilingual) US male demographic.  Students focused on expanding the core fan base and leveraging the unique aspects of the league.

Check out the commercial spot that aired live on FOX Deportes promoting Golden Boy Boxing. The commercial was inspired by ideas from CSUN's fall 2013 winning team who generated the tagline "Ahora es mi momento".


Kristen Walker

Kristen Walker is an Associate Professor in the Department of Marketing at California State University Northridge. Her research interests include interactive marketing, social media, retail environments, brand preference, Big Data, and Internet privacy.  She is currently working on projects dealing with social networking sites and consumer privacy/protection and regularly uses client projects ...See More