Fall 2012
California State University, Northridge

FOX Deportes kicked off its partnership with California State University, Northridge’s College of Business and Economics in the fall of 2012. Internet Marketing students were tasked with building a campaign around Ultimate Fighting Championship (UFC) – targeting the 18 – 35 (Spanish/Bilingual) US male demographic.  Students focused on expanding a primarily English-driven property in a Spanish-language environment and leveraging Latino Fighters in the UFC league.