Fall 2012
California State University, Northridge

FOX Deportes kicked off its partnership with California State University, Northridge’s College of Business and Economics in the fall of 2012. Internet Marketing students were tasked with building a campaign around Ultimate Fighting Championship (UFC) – targeting the 18 – 35 (Spanish/Bilingual) US male demographic.  Students focused on expanding a primarily English-driven property in a Spanish-language environment and leveraging Latino Fighters in the UFC league.

Go behind-the-scenes with CSUN marketing students and Dr. Walker on set for "Soy UFC"


Kristen Walker

Kristen Walker is an Associate Professor in the Department of Marketing at California State University Northridge. Her research interests include interactive marketing, social media, retail environments, brand preference, Big Data, and Internet privacy.  She is currently working on projects dealing with social networking sites and consumer privacy/protection and regularly uses client projects ...See More