Fall 2015
Baylor University

Students in Baylor University’s S3 program teamed up with the Dallas Stars and FOX Sports Southwest on a research project about fan behavior and perceptions of hockey in Texas. Students developed recommendations on how FOX Sports could cultivate hockey fandom in a Sunbelt state, and make the Dallas Stars the NHL team of the South West.


Kirk Wakefield

Kirk Wakefield, Edwin W. Streetman Professor of Retail Marketing. As Executive Director of the Sports & Entertainment academic programs at Baylor University, Kirk established the industry-leading Baylor S3 Report (www.baylors3.com), the See More