Fall 2014
Baylor University

In the 2nd year partnering with Baylor University, FOX Sports Southwest and FOX Sports 1 worked with students in Baylor’s S3 program on a research project focused on consumer brand perception across local and national networks. Through their research, students developed a communication strategy to increase consumer awareness in the marketplace.

Baylor students in the Mavs production truck with FSSW Coordinating Producer and Baylor Alumni.


Kirk Wakefield

Kirk Wakefield, Edwin W. Streetman Professor of Retail Marketing. As Executive Director of the Sports & Entertainment academic programs at Baylor University, Kirk established the industry-leading Baylor S3 Report (www.baylors3.com), the See More