Auburn University’s ADPR program and FOX Sports partnered together for the first time in the fall of 2014. Students were tasked with developing creative ways to reach viewers in the 18-34-year-old range with differentiated messaging and branding to connect with this demographic.
Here's a glimpse of what all went into the #NASCARNOISE campaign developed by the FOX Sports University students at Auburn.
Brigitta R. Brunner, Ph.D. is a professor in the School of Communication & Journalism at Auburn University. She has served as the associate director for the Public Relations Program, Plank Center for Leadership Educator Fellow, College of Liberal Arts Engaged Scholar, Imagining America Research Fellow, Auburn University Provost’s Fellow, Southeastern Conference Academic ...See More