Spring 2011
Arizona State University

FOX Sports Arizona challenged students at ASU’s Walter Cronkite School of Journalism & Mass Communication to develop marketing campaigns for FOX Sports Arizona’s coverage of the Phoenix Coyotes. The main objectives included increased viewership and improved awareness to ultimately create a greater buzz and interest in the team.

In Spring 2011, ASU students teamed up with FOX Sports Arizona to celebrate Coyotes Hockey with their campaign, “Pledge to the Pack.”


Eric Fischer

A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations.  With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including ...See More