FOX Sports Arizona partnered with the Arizona State University’s Walter Cronkite School of Journalism & Mass Communication for the first time this semester. Students in the “Sports Marketing & Campaigns” class created a marketing campaign for FOX Sports Arizona. The broad based concept covered on-air promotion, print advertising, outdoor, radio, internet, digital and social media, and ultimately reinforced that the network is the home for Arizona sports.
At the end of the semester, the groups presented their campaigns to FOX Sports Arizona and two groups were selected as winners. One of the winning groups designed a campaign around the tag line “We Bring the Game Home”, and another created a social media campaign that to be used as an extension to “We Bring the Game Home.”