Spring 2010
Arizona State University

FOX Sports Arizona partnered with the Arizona State University’s Walter Cronkite School of Journalism & Mass Communication for the first time this semester. Students in the “Sports Marketing & Campaigns” class created a marketing campaign for FOX Sports Arizona. The broad based concept covered on-air promotion, print advertising, outdoor, radio, internet, digital and social media, and ultimately reinforced that the network is the home for Arizona sports.

At the end of the semester, the groups presented their campaigns to FOX Sports Arizona and two groups were selected as winners. One of the winning groups designed a campaign around the tag line “We Bring the Game Home”, and another created a social media campaign that to be used as an extension to “We Bring the Game Home.”

Check out the first ASU campaign, “We Bring the Game Home,” from the Spring 2010 class.


Eric Fischer

A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations.  With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including ...See More