FOX Sports Arizona once again paired up with students in the Walter Cronkite School Journalism and Mass Communication for the 5th year of FOX Sports U at ASU. Students were challenged to create strategic and comprehensive marketing campaigns for an “Arizona Super Fan” contest. Students researched current Arizona sports fans, devised a marketing strategy, and then presented plans for finding the biggest sports fan in the state.
The Fall 2013 FOX Sports U class at ASU was tasked with creating a marketing campaign to find Arizona’s biggest sports fan. The winning team presented a Super Fan concept that utilized team mascots as the force behind the campaign. Students helped design a contest for the "Arizona Super Fan," and develop the creative for six spots for the contest to air on FOX Sports Arizona.
PROFESSOR
Eric Fischer
A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations. With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including ...See More
