Fall 2011
Arizona State University

FOX Sports Arizona tasked students in ASU’s  Walter Cronkite School of Journalism & Mass Communication with creating an all-inclusive marketing campaign for FOX Sports Arizona’s coverage of the Arizona Interscholastic Association. The main objectives included increasing viewership, improving awareness and driving home the fact that FOX Sports Arizona and FOXSportsArizona.com are the homes for the best coverage of Arizona high school athletics.