FOX Sports Arizona tasked students in ASU’s Walter Cronkite School of Journalism & Mass Communication with creating an all-inclusive marketing campaign for FOX Sports Arizona’s coverage of the Arizona Interscholastic Association. The main objectives included increasing viewership, improving awareness and driving home the fact that FOX Sports Arizona and FOXSportsArizona.com are the homes for the best coverage of Arizona high school athletics.
High School sports were the focus for the Fall 2011 class, with the AIA championships campaign titled “We Bring the Future Home."
PROFESSOR
Eric Fischer
A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations. With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including ...See More
WINNERS
Matt Denapoles
FOX Sports U - Class of 2011
Arizona State University
Greg Dillard
FOX Sports U - Class of 2011
Arizona State University
Erika Baggs
FOX Sports U - Class of 2011
Arizona State University
Nick Licalzi
FOX Sports U - Class of 2011
Arizona State University
Jacob Bash
FOX Sports U - Class of 2011
Arizona State University