USC – Fall 2014
University of Southern California
I went to University of Southern California; Marshall School of Business. My Marketing class was tasked with coming up with a campaign to blowout the month of April at FOX Sports West for our FOX Sports U project. With the NHL and NBA Playoffs and the return of the MLB, April is an exciting month in LA. While I always knew I wanted to work in the sports industry I wasn’t sure as to what extent. Getting hands on experience my senior year in college with the FOX Sports West Marketing team was so valuable. It helped me picture myself working in an environment like that.
As a Marketing Coordinator at FOX Sport West, I’ve learned more than I can even put in words. From Social Media, to On-Air Promo, to Communications – I’ve been exposed to so much. I’ve also learned that there’s no such thing as a “boring” day. Everything is constantly changing and topical. Multi-tasking is key!
While working with FOX Sports University, I gained the ability of learning when to lead and when to follow. Working with different personalities is challenging but this project helped me confront that head on.
Network, network, network! Be proactive and always aware of the connections you might make.
I really enjoyed working on our Ducks Social campaign with the Anaheim Ducks. I was able to help execute that event two years in a row, once while I was interning at FOX Sports West, and again once I came on-board full-time. Seeing that campaign evolve and grow was very rewarding.