Develop a strategic press and promotional plan for a FOX Sports football property that transcends the typical football lens and emphasizes social influence in young consumers (age 18-35) through sport and culture.
PROFESSOR
Livis Freeman
Livis Freeman graduated from UNC-Chapel Hill in 1999 with a Degree in Psychology. Livis started a Public and Community Relations company called 4ourFans, Inc. in 2001 to help professional athletes create their charitable identities, improve their image/marketability and give back to their communities and fans. In his 15 years of operating 4ourFans, Livis has worked with sports starts such as ...See More