After beginning their research with peer surveys and a deep dive into audio listening habits, the
winning team created a campaign titled “Right Hear, Right Now†featuring NFL on FOX’s Rob Gronkowski in social and print ads catered to student gyms encouraging them to listen to FOX Sports podcasts while working out.
PROFESSOR
LEE FARQUHAR
Dr. Lee Farquhar is an associate professor of Journalism and Sports Media. In total, he has been teaching multimedia storytelling and sports media courses for over 10 years. His professional experience is primarily in radio and television broadcasting. He has also worked as a freelance videographer, shooting video for Kansas State University and MTV. His research combines social media and ...See More