FOX Sports U students at USC’s Annenberg School for Communication and Journalism researched and analyzed a wide variety of business questions, from examining how business incumbents are challenged by new products in the market, to studying the national cable and broadcast environment prior to the launch of FOX Sports 1. In the final presentations, students delivered conceptual and strategic plans, as well as philosophical answers, to the business questions posed.
FOX Sports U students at USC developed research and strategy plans that led up to the biggest launch in sports history, FOX Sports 1, on August 17, 2013.
PROFESSOR
Kimberlie Stephens
Dr. Stephens strives to work at the intersection of research and practice. A student of organizations, she works as an instructor, facilitator and researcher to bridge academia and industry, allowing each to inform and motivate the other. As an instructor in the Communication Management Masters Program, Dr. Stephens aims to help students understand both the power and limitations of ...See More
WINNERS
Yi (Terry) Zhang
FOX Sports U - Class of 2012
University of Southern California
Helen Jiayun Xing
FOX Sports U - Class of 2012
University of Southern California
Junu Park
FOX Sports U - Class of 2012
University of Southern California
Szu-Yu Tuan
FOX Sports U - Class of 2012
University of Southern California
Mitter Chen
FOX Sports U - Class of 2012
University of Southern California
