The students at Arizona State University’s Walker Cronkite School of Journalism teamed up with FOXSports.com for their first national campaign. The property, Scout.com, was rebranded as FOX Sports NEXT and focuses on high school and college sports. Students focused on increasing brand awareness and subscriptions with an eye on both the national and local market. Campaigns were comprehensive, including elements from social media, TV, out of home and digital marketing initiatives to target both insiders and fans. The winning campaign launched in late 2012 and continued in 2013.
PROFESSOR
Eric Fischer
A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations. With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including ...See More
