Spring 2019 students at Southern Methodist University were tasked with creating a unique and innovative 360-degree marketing campaign that raises awareness and drives viewership for Dallas Mavericks broadcasts and ancillary programming on FOX Sports Southwest.
Judy Foxman is Senior Lecturer of Marketing at Southern Methodist University’s Cox School of Business in Dallas, where she teaches Fundamentals of Marketing, Sports Marketing, and the Honors Marketing Practicum in the BBA Program. Additionally, Ms. Foxman has taught in the SMU Cox Executive Education Program and has served on the faculty of the SMU Cox Graduate Marketing Certificate ...See More