‘Projects in Marketing’ students at Pitt College of Business Administration worked to leverage FOX Sports RSNs to engage local audiences around a global tournament, the 2018 FIFA World Cup.
PROFESSOR
Bob Gilbert
Professor Robert Gilbert has been a member of the University of Pittsburgh College of Business Administration faculty for over 15 years. Professor Gilbert developed and teaches the Projects in Marketing course at Pitt. In the course, students design and implement promotional campaigns for clients, and often have the opportunity to compete at the national level against other ...See More