Sports Promotion students at Marquette University were challenged to develop an integrated marketing campaign that FOX Sports and the USGA can integrate leading up to and during the 2017 U.S. Open at Erin Hills to drive excitement and awareness about the U.S. Open on FOX.
Check out a behind-the-scenes look at the work our FOX Sports U students at Marquette University did to develop an integrated marketing campaign to drive awareness about the 117th U.S. Open throughout Wisconsin. The winning team's Trophy Tailgate concept was brought to life during a Milwaukee Brewers game.
PROFESSOR
Dr. James Pokrywczynski
Dr. James Pokrywczynski is an Associate Professor in the Diederich College of Communication at Marquette University. He teaches courses in advertising, planning and research. He has published research articles in the Journal of Advertising Research, Journalism and Mass Communication Quarterly and Newspaper Research Journal as well as trade publications such as Sports Business Journal on ...See More
