FOX Sports University challenged students at Southern Methodist University to develop a cohesive digital marketing plan that targets sports fans in the FOX Sports Southwest footprint. Students designed unique and creative strategies to increase engagement, reach new audiences, increase the potential for monetization across digital platforms, and ultimately drive tune-in.
PROFESSOR
Judy Foxman
Judy Foxman is Senior Lecturer of Marketing at Southern Methodist University’s Cox School of Business in Dallas, where she teaches Fundamentals of Marketing, Sports Marketing, and the Honors Marketing Practicum in the BBA Program. Additionally, Ms. Foxman has taught in the SMU Cox Executive Education Program and has served on the faculty of the SMU Cox Graduate Marketing Certificate ...See More