Spring 2016
University of Alabama

In the spring of 2016, FOX Sports U students at the University of Alabama were tasked with developing an integrated marketing campaign, geared at college-aged sports fans, to increase engagement with Clay Travis’ new quadcast, Outkick the Show.

PROFESSOR

Randall Huffaker

Randall Huffaker joined the Advertising and Public Relations faculty in August 2012 as an instructor. He teaches courses ranging from campaigns, AdTeam, management, sports marketing, social media & digital marketing, art direction, portfolio development. Huffaker has partnered with clients including NASCAR, Fox Sports and the Football Bowl Association, creating ...See More

WINNERS