Using the Big East Hoops and DePaul Sports Newsletter as examples, FOX Sports U students at DePaul University made recommendations on how to re-invent the newsletter’s purpose, template and goal. Teams developed strategies on how to connect with Big East and DePaul sports fans across the country and how to then drive these fans to consume and share the Big East and DePaul content.
PROFESSOR
Michael Devlin
Michael “Mike” Devlin is an Assistant Professor of Advertising at DePaul University.  As an alumni of the University of Alabama (Ph.D 2013), he is no stranger to sports and the impact it has on the community and the economy.  His teaching and research interests include sports communication and creative advertising.  He is the author of six peer-reviewed journal ...See More