FOX Sports Arizona challenged students at ASU’s Walter Cronkite School of Journalism & Mass Communication to develop marketing campaigns for FOX Sports Arizona’s coverage of the Phoenix Coyotes. The main objectives included increased viewership and improved awareness to ultimately create a greater buzz and interest in the team.
In Spring 2011, ASU students teamed up with FOX Sports Arizona to celebrate Coyotes Hockey with their campaign, “Pledge to the Pack.â€
PROFESSOR
Eric Fischer
A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations. With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including ...See More
WINNERS
Samantha Lloyd
FOX Sports U - Class of 2011
Arizona State University
Johnny Richard Gutierrez
FOX Sports U - Class of 2011
Arizona State University
Kimberly Ruiz
FOX Sports U - Class of 2011
Arizona State University
Danni Marie Vicha
FOX Sports U - Class of 2011
Arizona State University
Rachel Korchin
FOX Sports U - Class of 2011
Arizona State University
Jesse Haws
FOX Sports U - Class of 2011
Arizona State University
