FOX Sports Arizona partnered with ASU’s Walter Cronkite School of Journalism & Mass Communication for a second consecutive semester.  Students in the “Sports Marketing and Campaigns” class developed content and created marketing campaigns for FOX Sports Arizona’s website. The winning campaign focused on how user-generated content can attract new users and increase the sites connectivity among fans.
The students in our Fall 2010 ASU class emphasized the digital side of FOX Sports Arizona with their pool out of the “We Bring the Game Home†campaign.
PROFESSOR
Eric Fischer
A 20+ year marketing, media, sales and sponsorship veteran who has worked to create innovative, integrated marketing, media and content platforms to drive revenues for global media organizations. With a career spanning the agency, client, league and vendor perspective, Eric has worked at a senior management level within several of the most well-respected global media organizations including ...See More
