In the spring of 2014, Fox Sports U students at SMU designed multi-platform campaigns to reinforce FOX Sports 1 as the home of global soccer properties. FS1 is rising to soccer’s growing popularity in communities around the U.S. after agreeing to host the 2015 Women’s World Cup and the 2018 Men’s World Cup. Students developed 360 degree campaigns to heighten awareness about FOX Sports 1’s involvement in and support of soccer worldwide.
PROFESSOR
Judy Foxman
Judy Foxman is Senior Lecturer of Marketing at Southern Methodist University’s Cox School of Business in Dallas, where she teaches Fundamentals of Marketing, Sports Marketing, and the Honors Marketing Practicum in the BBA Program. Additionally, Ms. Foxman has taught in the SMU Cox Executive Education Program and has served on the faculty of the SMU Cox Graduate Marketing Certificate ...See More