Xavier University

Fall 2015 Winners

Brian DeNatale

Brian DeNatale

Brian DeNatale is a senior Marketing major and Electronic Media minor at Xavier University. After graduation in May of 2016, he plans on pursuing a career in video production, where he would love to work alongside marketing teams in strategically implementing their video production goals. Down the road, Brian plans to become a director of photography or a video editor, and eventually start his own video production company. He has a strong passion for sports, and would love to break into the sports entertainment industry. Aside from video production and following sports, some of his other interests include: fantasy sports, wailing on the electric guitar, playing golf and basketball, going to St. Louis Cardinals and Blues games, and making music.

“Working together with FOX Sports, BIG EAST, and Xavier Athletics was a unique opportunity, because it challenged us to balance the goals of different clients to create strategies and tactics that would deliver results for each business.”

“Being able to present our ideas in front of real clients while still being a student, is an opportunity that not many people our age receive.”

“It was nice having such an established company like FOX Sports really be open to hearing what ideas we had come up with, and to not only take them seriously, but to be excited about them as well.”

Richelle Cyrus

Richelle Cyrus

Born in Toronto, Canada and raised in Farmington Hills, Michigan, Richelle Cyrus will graduate from Xavier University in May 2016. She will receive her Bachelor of Science in Sport Management in addition to her Bachelor of Arts in Public Relations. After graduation, Richelle hopes to be involved in community relations, event planning and public relations within the sports and/or entertainment industry. Her hobbies include traveling, photography, writing and volunteering with refugee students at a local Cincinnati high school.

“Fox Sports University gives students a chance to get unique hands on experience in the sport industry.”

“It was interesting to see growth within our project ideas and ourselves throughout the course of the semester.”

“One of the best aspects about the project was that Fox Sports U gave us complete creative freedom to generate our ideas. Each teams final project was unique and dynamic in its own way, and it was great to see everyone’s hard work presented at the end.”

Nolan Connair

Nolan Connair

Nolan Connair is originally from Lake Forest, California and will graduate from Xavier University in Cincinnati, Ohio in May 2016 with a BS in Sport Management and minors in Business and Communication Arts. His past work experience with the Western & Southern Open and the Cincinnati Reds has inspired him to pursue a career in sport event management, operations, or advertising upon graduation. Nolan is passionate about sports, photography, and traveling.

“The experience I had with FOX Sports U has further prepared me for the business world. The class is designed as an actual internship that provides an excellent opportunity for personal growth in the business world.”

“FOX Sports U gave me the opportunity to present my team’s marketing campaign to real world clients. The feedback we received has helped create an experience that will go unrivaled.”

Scott Stratford

Scott Stratford

Scott Stratford is a senior at Xavier University and will be graduating in May 2016. He will receive a Bachelors in both Public Relations and Advertising from Xavier’s college of Arts and Sciences. He is currently entertaining various marketing and sales opportunities. Upon graduation he is eager to begin his career.

 “By developing a marketing campaign for Fox Sports, Big East, and Xavier Athletics we were able to apply what we have learned inside the classroom to real world projects.”

“The Fox Sports U project was a great opportunity to learn from other professionals and increase my knowledge of the sports industry.”

“This project truly pushed me to be creative and ultimately helped develop my marketing skills.”

 

Fall 2015 Project Description

FOX Sports University and the Big East Conference tasked Xavier University students with creating a multi-platform campaign that encourages Big East Conference fans to travel to New York and attend the Big East Tournament at Madison Square Garden.

 

Professor Profile

Wendy Maxian

Wendy Maxian

Wendy Maxian teaches public relations, advertising and writing as an associate professor of communication arts at Xavier University. She also directs the Emotion, Communication and Psychophysiology (ECoP) Lab. Her research highlights the reported and psychophysiological emotional responses individuals have to media devices and content, and, in particular, to brand logos. Wendy earned her doctoral degree in mass communications at Texas Tech University in 2009, her master’s degree in applied communication theory and methodology at Cleveland State University in 2004 and her bachelor’s of communication at John Carroll University in 1998. Wendy’s professional experience is in freelance public relations. She is a current sports fan and former softball and volleyball player.

Professor Profile

Tom Hayes

Tom Hayes

“I chose to view my life as a multi-faceted creation of my wildest dreams.”

Tom Hayes is the Chair and a Professor in the Department of Marketing at Xavier University where he has taught for the last forty years. Over the years, he has served as Chair of the Department for a total of fifteen years and as the Director of Institutional Advancement.

Tom was also a founding partner SimpsonScarborough, a full service marketing consulting agency for institutions of higher education. He was the founder of the American Marketing Association’s Symposium for the Marketing of Higher Education and is associate editor of The Journal of Marketing for Higher Education.

Tom has won CASE’s Crystal Apple award for speaking excellence and has had two books published by CASE. They are Marketing Colleges and Universities from a Services Perspective published in the September 2009 and was the recipient of the Alice Beeman Award for scholarship excellence in its field and University Marketing Mistakes: 50 Pitfalls to Avoid co-authored with Roy Adler was published in March 2008. He also published a book, Marketing Professional Services, with Philip Kotler in 2002.

Dr. Hayes received a Bachelor’s degree in Psychology as well as M.B.A. in Marketing at Xavier University. He also received an M.B.A. in Organization Behavior and a Ph.D. in Marketing from the University of Cincinnati. He was awarded an ACE Fellowship for the 2004-2005 academic year, which he served at Kenyon College. Tom completed the Society for College and University Planning’s certification program on strategic planning for higher education in 2006.

Professor Profile

Doug Olberding

Doug Olberding

Douglas J. Olberding is an associate professor of sport management at Xavier University in Cincinnati, Ohio, and chair of Xavier’s Department of Sport Studies. He received his doctoral degree in sport management from the University of Kentucky in 1999, and a Master’s Degree in political science in 1990 from Ohio University.  His most recent published works include a sport-tourism interpretation of the Alchian-Allen theorem, examination of the effect of import substitution on the economic impact estimates of sport events, and an analysis brand equity in sport events. He has also studied the relationship between strategic management and athletic performance in U.S. Olympic sport organizations. Dr. Olberding teaches sport marketing, the history of American sport, and sport fundraising. He has been on faculty at Xavier University for 16 years.

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