University of Oregon

Fall 2017 Project Description

Sports Marketing Students at Warsaw Sports Marketing Center were tasked with developing a marketing campaign that promotes viewership of the 2018 FIFA World Cup on FOX Sports GO.

 

Professor Profile

Whitney Wagoner

Whitney Wagoner

Whitney Wagoner was named director of the University of Oregon’s Warsaw Sports Marketing Center in June 2015. Wagoner was affiliated with the Warsaw Center for 11 years prior to being elevated to director, teaching sports business courses at both the undergraduate and MBA levels, as well as serving as undergraduate program manager.

A 1996 graduate of the University of Oregon, she spent seven years in a variety of corporate marketing positions with the National Football League (NFL) in New York. While at the NFL, she was responsible for the management of several key sponsorship programs, including Motorola, Sony, and IBM. Wagoner also spent four years with Peter Jacobsen Productions as event staff for the Fred Meyer Challenge. She completed her graduate business studies at the Stern School of Business at New York University, earning an MBA in marketing and economics in 2003.

Wagoner oversees the strategic direction for both the undergraduate and MBA programs for the Warsaw Center and leads the management of key external constituencies, including the center’s alumni, donors, and industry board of advisors. She is active as a media spokesperson on behalf of the center and seeks to build collaborations with industry and academic partners around the world.

Wagoner serves on the Sports Advisory Counil for the Eugene, Cascades & Coast Sports Comission and has served on the Sustainability Committee for the 2016 U.S. Olympic Track & Field Trials, the UO’s Intercollegiate Athletics Committee and the Eugene Komen Race for the Cure Committee. She won the Lundquist College of Business’s Undergraduate Teaching Award in 2008, as well as the Dean’s College Service Award both in 2008 and 2014. Whitney and her husband, a musician and instructor of music at University of Oregon, live in Eugene with their two children. She is the first woman to serve as director of the Warsaw Center, which was founded in 1993.

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