University of Iowa

Spring 2017 Project Description

Marketing Institute students at University of Iowa were challenged to create a 360-degree B2B Marketing and Alignment strategy for Home Team Sports, a sales division of FOX Sports.


Professor Profile

Peggy Stover

Peggy Stover

A veteran of consumer packaged goods, Peggy Stover brings a wealth of corporate experience to the University of Iowa as a Lecturer and Director of the Marketing Institute. She has a 23 year consumer packaged goods background in marketing, sales and market research at Fortune 500 companies that include Kellogg’s, Kraft Foods, SC Johnson Wax and Coors Brewing.  Peggy also served as a Visiting Assistant Professor of Marketing at the University of Dubuque.

Peggy has an MPS in Organizational Leadership & Innovation from the University of Denver and a BBA with majors in Finance & Marketing from St. Mary’s University. Peggy has authored and published numerous articles and industry white research papers on consumer and industry trends. In 2008 she was awarded Progressive Grocer Magazine “2008 Rising Star” for her achievements in the CPG industry. Lastly, she was awarded a US Design Patent for a removable jar lid for Soy Basics, LLC., and Anchor Hocking.  Peggy Stover is also president and co-founder of Annex Analytics, a group that helps organizations transform their sales, marketing, and business data into actionable insights and revenue opportunities.

Bring Fox to My SchoolFox Sports University